With multimillion dollar hospital conglomerates popping up in mid-sized towns, it’s getting more and more difficult for the local doctor to differentiate himself from this competition.

Our orthopedic surgeon client had a very strong following of patients who highly appreciated his work and were willing to talk about it on camera. In addition, the good doctor had collected a mailing list of over 13,000 patients.

The largest nonprofit adoption and child services agency in the world had a unique challenge. They had built a website that was designed to act as a resource for women who were experiencing an unplanned/unexpected pregnancy. Originally it was a place designed for women to come and live chat with a pregnancy counselor for free, the site soon morphed into a lead generation type tool where women could talk to pregnancy counselors about making an adoption plan for their child.

Our strategy included removing some of the choices for responding. The original site had at least 4 options to get in touch with a pregnancy counselor – none of them being clear.

The CEO of Global Cellular was debating whether or not to close the business down when he decided to hire an expert team to salvage what was left. Although there was barely a pulse, Swashbuckle Media was hired as part of a team to salvage the business.

Some early warning signs came from the calls and emails the CEO was getting from website visitors. His staff found themselves trying to convince people that they were a ‘real’ company. The site they were landing on did not give the viewer confidence enough to want to proceed with contacting them. It was a textbook example of what many business websites suffer from, which is too many conflicting messages and choices instead of providing one easy path to get the user to respond.

Marc Andreas, the CEO of NetValue is the creator of one of the premier defensive measuring systems for the NBA. His service has the potential to create winning teams by helping coaches train players on not only offensive strategies but measure their defensive strategies effectively. In addition, his system is able to create the best defensive matchups for each player by measuring and comparing the opponent’s defensive skills.

The challenge Mark had was reaching out to the decision maker with his service in a very finite and closely guarded universe. To reach an assistant coach in the NBA is a long shot. To reach the head coach and get them to listen to a presentation for 20 or 30 minutes is next to impossible, especially when that presentation is online through a computer screen.